New video tools have recently been added to Facebook, which are intended to make it easier for video creators as well as broadcasters. Facebook’s new video tools are the result of changes to Watch Party and CreatorStudio.
Improving the platform may entice broadcasters to use the platform.
The changes to Watch Party include the ability for users to set a time for future content. This will allow users to build anticipation for upcoming content. Additionally, a replay function was added, which will allow users to view video content after it has aired. Creator Studio allows users to manage their content as well as monetize already existing content. Changed to Creator Studio include new Distribution metrics, which will show users a video’s performance, based on Minute Views, Average minutes Watched, as well as Retention.